Conspiracy Pizza

Conspiracy Pizza is an independent pizza restaurant opened by the owners of Adamson Barbecue. After our work together on the barbecue restaurant they came to me with an illustrated icon for the logo and wanted me to expand that into full branding for this new pizza restaurant. The concept of the restaurant is based on conspiracy theories, with each pizza named after a different one. I used this theme to develop their brand identity, website, packaging, and more. Check out the website here.

I created this wallpaper for use on the pizza box design, and we ended up expanding it for use on a wall inside the restaurant (above). It is made up of both real and fake newspaper headlines regarding conspiracy theories and major events that spawned conspiracy theories.